Inbound Marketing Manager - Madrid Campus

Job description

#About the gig

We’re looking for a Inbound Marketing Manager in Madrid that will help us take our Madrid Campus to the next level. The Inbound Marketing Manager will work closely with Madrid's General Manager.

 

The Madrid Campus opened in Oct 2013 and more than 800 students have graduated from it so far. We want to accelerate growth in order to at least double the size of the campus in 2019. Up for the challenge?

 

The growth manager will be in charge of improving Ironhack’s brand awareness in Spain and acquiring qualified leads that will become students. She/he will design and implement our inbound strategie to grow our Madrid campus.  To do so, she/he will be in charge of:

  • Build and manage a rich content/editorial calendar that attracts a qualified audience to our owned properties (including blog posts, whitepapers, ebooks, reports, webinars, infographics, etc.).
  • Build and manage the company’s social media profiles and presence, including, Instagram, LinkedIn, and additional channels that may be deemed relevant.
  • Grow new leads, including marketing-qualified leads, by converting site traffic through calls-to-action, landing pages, and lead generation content
  • Optimize our marketing automation and lead nurturing processes through email, content, and social channels.
  • Establish closed-loop analytics with sales to understand how our inbound marketing activity turns into customers, and continually refine our process to convert customers.
  • Campus email marketing strategy.
  • Liaise with central online marketing team to refine and localize their strategy with local content and stories
  • Increase our traffic by identifying and establishing partnerships with different sites
  • Lead content marketing in collaboration with the SEO team, with the primary goal to increase web traffic
  • Data driven. Analyse audience response and engagement with digital content, developing data-based strategies that meet both audience and business needs reporting on social media ROI.

Requirements

 

 

 

#Is this you?

  • You have a proven track record of at least 2/3 years growing a company

  • High experience in inbound marketing - ROI focus

  • In depth knowledge of SEO factors
  • Hands on experience with web analytics and A/B testing tools
  • Proven track record growing Social Media profiles
  • Extremely organised and take a methodical approach to solving any kind of problem

  • You are super ambitious and motivated

  • You’re passionate about education or technology…even better if both!

  • Really positive. You smile often and are fun to work with :)

  • You like challenges and enjoy having tons of autonomy with no bureaucratic BS - ie you are able to make a plan, present it, and execute it

  • Strong communication skills. You’re comfortable with drafting a memo, making a 20 minute presentation to an audience or conducting interview with journalists.

  • Fluent in English

#Perks

  • Competitive salary

  • Learn to code or UX/UI design anytime: enroll in our part-time courses for free!

  • Location: the amazing Madrid Campus on Matadero near Madrid Rio Park. Plenty of free fruit coffee and beers for employees and students

  • Tons of awesome events with our students and community of instructors

  • Annual global company off-site in Europe

#About Ironhack

Ironhack is an education startup that was founded to disrupt the way we learn about technology. We think it sucks that we’ve been learning the same way since the Industrial Revolution, so we empower students to find meaningful careers in software development or product design by offering immersive learning experiences to extremely motivated people.

 

Our higher purpose is to transform the education space by making it more customer-centric and outcomes-driven. Students finish our program with a new way of thinking and approaching problems, resulting in new jobs, companies they’ve built, or promotions at their current roles.

Some quick facts:

  • Founded by Wharton and Harvard grads in the fall of 2013

  • Campuses in Miami, Madrid, Barcelona, Paris, Mexico City, Berlin, Amsterdam, Sao Paulo… and more opening soon

  • 100% YoY Growth (help us to keep it going!)

  • Already graduated over 2,000 students