Growth Manager

Job description

#About the gig


We’re looking for a Growth Manager in Paris that will help us take our Paris campus to the next level.  The Growth Manager will work closely with the General Manager for Paris.


The Paris Campus opened in June 2017 and more than 200 students have graduated from it so far. We want to accelerate growth in order to at least double the size of the campus in 2019. Up for the challenge ?


The growth manager will be in charge of improving Ironhack’s brand awareness in France and acquiring qualified leads that will become students. She/he will design and implement marketing strategies to grow our Paris campus (inbound and outbound marketing, online and offline).  To do so, she/he will be in charge of :

  • Analyzing all aspects of our marketing/sales funnel to identify the areas for improvement, think of experiments and test them to raise Conversion Rate where it needs to be raised

  • The whole events strategy for the campus : planning, organizing and analyzing big tech events to acquire leads and improve our brand

  • Sourcing and closing local and national partnerships that will help us meet our growth objectives and strengthen our brand

  • The whole content strategy, from creation to implementation : articles, videos, podcasts,...

  • Working closely with our PR agency to ensure Ironhack’s press coverage

  • Implementing all of our Social Media campaigns (Facebook, Instagram, Linkedin, …) both organic and paid, hand in hand with the paid channels manager

  • Working with our Global VP of Marketing on certain projects that impact our global growth initiatives

  • Managing at least one growth intern and possibly a full time growth associate

#About Ironhack

Ironhack is an education startup that was founded to disrupt the way we learn about technology. We think it sucks that we’ve been learning the same way since the Industrial Revolution, so we empower students to find meaningful careers in software development or product design by offering immersive learning experiences to extremely motivated people.

Our higher purpose is to transform the education space by making it more customer-centric and outcomes-driven. Students finish our program with a new way of thinking and approaching problems, resulting in new jobs, companies they’ve built, or promotions at their current roles.

Some quick facts:

  • Founded by Wharton and Harvard grads in the fall of 2013

  • Campuses in Miami, Madrid, Barcelona, Paris, Mexico City, Berlin, Amsterdam, Sao Paulo… and more opening soon

  • 100% YoY Growth (help us to keep it going!)

  • Already graduated over 2,000 students

  • 70+ global team members + VC-backed

#Perks

  • Competitive salary

  • Learn to code or UX/UI design anytime: enroll in our part-time courses for free !

  • Location: the amazing WeWork Colisée, Paris VIIIe. Crazy rooftop with view on the Eiffel Tower. All you can drink coffee, tea, beer and wine, breakfast twice a week, sport sessions on wednesday… Come & see it to believe it !

  • Tons of awesome events with our students and community of instructors

  • Annual global company off-site in Europe


Requirements

#Is this you?

  • You have 2+ years of experience in a growth / marketing  or related field (tech and startup experience a plus)

  • You are a creative and strategic thinker

  • You are comfortable analyzing metrics, running A/B experiments and working with industry-standard marketing tools

  • Extremely organized and take a methodical approach to solving any kind of problem

  • You are super ambitious and motivated

  • You’re passionate about education or technology…even better if both!

  • Really positive. You smile often and are fun to work with :)

  • You like challenges and enjoy having tons of autonomy with no bureaucratic BS - ie you are able to make a plan, present it, and execute it

  • The moment you get out of bed, you’re getting stuff done. 100% doer attitude

  • Strong communication skills. You’re comfortable with drafting a memo, making a 20 minute presentation to an audience or conducting interview with journalists.

  • Fluent in English