Growth Manager

Job description

Working in a fast paced environment and in an autonomous role, you will develop and execute integrated marketing programs and campaigns. Day-to-day activities include: developing new audience-centric initiatives and collaborating with our global performance, inbound, and other marketing teams to build multi-channel campaigns. The ideal candidate will be an expert in demand generation campaigns and tools, and have built successful programs that scale.

Ironhack has a positive, driving, and supportive culture. We look for people who are curious, inventive, and work to be a little better every single day. In our work together we aim to be smart, humble, hardworking and, above all, collaborative. If this sounds like a good fit for you, why not say hello?

 

Responsibilities include:

  • Owns the demand generation targets and drives the marketing pipeline for the local market.

  • Build a repeatable, locally-focused framework for targeting, acquiring, educating and nurturing prospects (attract, nurture, convert) through all existing channels (email, online campaigns etc.)

  • Collaborate with the global team to develop performance marketing campaigns.

  • Leverage local market research and audience insights to design local-centric demand generation campaigns that reach and connect with target customers.

  • Work closely with the community manager to integrate the offline strategy in the customer journey.

  • Work with the global team to develop the foundation of Ironhack’s marketing automation infrastructure that support the company customer journey.

  • Work with the global team to source/produce content and educational material to drive awareness of Ironhack and takes the lead throughout the nurturing process to convert.

  • Surface opportunities and suggest new marketing channels

  • Reports results, track performance, and identify optimisation opportunities.

Requirements

 

  • 3+ years of digital demand generation experience, preferably in a long sales cycle solution and/or O2O environments.

  • Hands-on experience with demand generation tools, lead scoring, CRM systems and marketing automation software (we are using Pardot, so experience with it is a big plus!)

  • A degree in Marketing, Communication or any other relevant field.

  • Experience designing and managing high-quality integrated marketing campaigns within a fast-paced, high-tech company

  • Expertise in understanding data, analyzing results, and optimizing for scale

  • Knowledge of digital marketing including SEO, Content, PR and/or conversion optimization efforts.

  • You have a growth mindset and are constantly trying new things!

  • Passion and can do attitude required!

  • Perfect English required and mandatory

 

#Perks

  • Tons of awesome events with our students and community of instructors

  • Learn Coding or UX/UI design or Data Analytics anytime: enroll in our part-time courses for free!

  • Annual global company off-site somewhere sunny

  • 500€ Education Perk