#About The Gig
You’ll be working amount the Marketing Global Team (based in Paris/Madrid/Barcelona/Berlin or Amsterdam) and will report directly to the VP of Marketing, you will be responsible of overseeing the content marketing initiatives across all platforms (blog, website, CRM campaigns, social media etc.) of Ironhack.
Your objective is to come up with ambitious & creative content strategies to engage and drive impactful & successful marketing campaigns. For this you will be working closely with Campus Growth Managers, CRM Manager, Graphic Designer & other involved teams.
You have a passion for creating and managing social media and content marketing strategies, including the ability to orchestrate every detail and then measure results
You will lead the creation, implementation & execution of the content marketing strategy across multiple platforms
You will work closely with the CRM Manager to create impactful and successful email campaigns to engage and convert prospective students
You are obsessed with growing communities and want to create content for Ironhack’s blog and social media communities.
You are an SEO expert and know how to create content that rocks!
You will measure and analyse the effectiveness of the content created
Implement and execute the brand guidelines and voice to the content creation
Collaboration with Marketing and Sales teams
#Is this you?
Bachelor’s degree required.
A minimum of two years social media experience with B2C organizations
An established track record of developing successful working relationships with bloggers and other social press
Experience developing a 360° content marketing strategy including podcasts, webcasts, video, mobile and social media (LinkedIn, Facebook, Twitter, Meetup, etc)
Experience with social media monitoring tools (Buffer, Hootsuite, etc.); familiarity with salesforce.com is a plus.
Strong communication and interpersonal skills, including excellent writing skills
Proven track record of success setting and achieving ambitious goals
Proficiency in Microsoft Office – Excel, PowerPoint, Access